OUR SOLUTIONS
We provide end-to-end support to optimize the reach and uptake of quality solutions by rural markets
Our Phygital Model
Our phygital model is designed to connect companies to understand the rural customers' voice of India.
Meri Saheli Platform, an Open-Source Platform, integrates all services in a single-entry point to help facilitate training, collecting surveys, conducting awareness campaigns as well as is an end to end marketplace from lead generation to fulfillment all with real time data management
Demand Generation
Our high-touch, high-tech platform creates rural stickiness for products and services.
Assisted
E-Commerce
Proprietary, vernacular, voice-enabled assisted e-commerce app is used by our rural women salesforce - facilitates online purchases for rural customers, generates leads, and collects product feedback. Onboarding 100% of all rural customers to the platform.
Sahelis
Frontier Markets Sahelis are local digitally skilled rural women influencers who showcase products, assist with e-commerce purchases, and collect rich insights on customer demands and needs. Sahelis provide rural customers with a phygital dukaan experience influencing high-value goods adoption at scale.
Digital
Marketing
Digital Marketing AI Bot for Direct Rural Customer engagement - 100% rural customers browse solutions and share feedback, 25% rural customers place direct orders through this platform.
Call Centre
Team
Our call center team assists with purchasing, conducting surveys, gathering feedback and providing real-time support to customers.
35K
SAHELI NETWORK
500K
CUSTOMERS
50MN
PRODUCTS
70%
REPEAT RATE
Sales
We have sold over 50 million curated Product & Service solutions to rural consumers.
Product
Basket
Clean Energy Products
Home Appliances
Smartphones
Agri Products & Tools
Digital Services
Home Care & Essentials
Healthcare Services
Financial Products
Clean Energy
Curated for
Rural Conversion
Our curated basket results in high-conversion across product categories featuring over 600 Products & Services.
Brand Partners
Distribution
Our deep village-level presence delivers products and services to rural customers' doorsteps.
Inventory Warehousing
Local warehousing covering 100 villages in 30KM radius managing inventory, dispatching, supply chain management, delivery coordination, and after-sales service for product partners across the country.
Doorstep
Delivery
In-house doorstep delivery to every rural customer's house within 48 hours, managing home-installations, service logistics coordination, and cash management for all product companies.
After-Sales
Service
We provide In-house repair services for durables, energy products, and appliances, as well as local customer service coordination for consumer electronics. Guaranteed 48-hr TAT for any customer-service issue.
Fully Digitized Workflow
Our fully digitized workflow allows for real-time shipment tracking, purchase orders, cash digitization and management, and customer requests.
32
WAREHOUSES
177
DELIVERY TEAMS
50
SERVICE TECHNICIANS
48 Hour
DELIVERY TIME
4000
VILLAGES COVERED
Data and Insights
Rich data and insights empower us to design systems, and offer products and services that make purchasing simple, easy and enjoyable for rural customers while sharing deep insights into the rural market with our partners.
Customer
Insights
We collect target quantitative and qualitative data through our Tech Platform, Saheli Network, and Call Center, identifying key data points to drive customer insights about demand potential, competitive landscaping, sales predictability, and new products to introduce for the market.
Business
Metrics
Rigorous collection of financial data and analytics drives a strong business ethos that focuses on the bottom line.
GTM
Leveraging Data and Insights, and our Hybrid Platform, we have helped Companies test new products for rural markets, providing key insights and driving new opportunities for rural supply chains.
Product
Market Entry
Frontier Markets Sahelis allow for customers to try out products and collect and feed data into our CRM system through our Sahlei app. Our Call Center Team follows through with gathering direct customer feedback that is passed on to our Analytics Team to determine product fit. We share our insights and analysis with our Product & Service Partners.
Product
Design
Collaboration and coordination allows Frontier Markets to support ideal product design and fit for rural markets. Based on feedback and analysis of customer and product specific data, Frontier Markets delivers insights, analysis and suggested improvements to our partners.
Sales
Projections
Our high-touch, high-tech model brings effective marketing strategies to launch new products for our customers. Frontier Markets is able to accurately project sales based on our market research and highly curated product basket.
