We provide end-to-end support to optimize the reach and uptake of quality solutions by rural markets
Our Phygital Model
Our phygital model is designed to connect companies to understand the rural customers' voice of India.
Meri Saheli Platform, an Open-Source Platform, integrates all services in a single-entry point to help facilitate training, collecting surveys, conducting awareness campaigns as well as is an end to end marketplace from lead generation to fulfillment all with real time data management
Our high-touch, high-tech platform creates rural stickiness for products and services.
Proprietary, vernacular, voice-enabled assisted e-commerce app is used by our rural women salesforce - facilitates online purchases for rural customers, generates leads, and collects product feedback. Onboarding 100% of all rural customers to the platform.
Frontier Markets Sahelis are local digitally skilled rural women influencers who showcase products, assist with e-commerce purchases, and collect rich insights on customer demands and needs. Sahelis provide rural customers with a phygital dukaan experience influencing high-value goods adoption at scale.
Digital Marketing AI Bot for Direct Rural Customer engagement - 100% rural customers browse solutions and share feedback, 25% rural customers place direct orders through this platform.
Our call center team assists with purchasing, conducting surveys, gathering feedback and providing real-time support to customers.
“ Frontier Markets has developed a brilliant hybrid model of women influencers and technology to drive strong customer conversions. They have helped us access a new customer network in rural areas. ”
We have sold over 50 million curated Product & Service solutions to rural consumers.
Clean Energy Products
Agri Products & Tools
Home Care & Essentials
Our curated basket results in high-conversion across product categories featuring over 600 Products & Services.
CLEAN ENERGY SOLUTIONS SOLD
Our deep village-level presence delivers products and services to rural customers' doorsteps.
Local warehousing covering 100 villages in 30KM radius managing inventory, dispatching, supply chain management, delivery coordination, and after-sales service for product partners across the country.
In-house doorstep delivery to every rural customer's house within 48 hours, managing home-installations, service logistics coordination, and cash management for all product companies.
We provide In-house repair services for durables, energy products, and appliances, as well as local customer service coordination for consumer electronics. Guaranteed 48-hr TAT for any customer-service issue.
Fully Digitized Workflow
Our fully digitized workflow allows for real-time shipment tracking, purchase orders, cash digitization and management, and customer requests.
“ Frontier Markets has reduced our costs drastically with managing the entire last mile supply chain from orders to delivery to service. They have helped us retain customer brand preference through their ability to reach, and respond to the customer fast. ”
— Saugat Mahapatra
Ex National Head (MFIs), Samsung India Electronics
Data and Insights
Rich data and insights empower us to design systems, and offer products and services that make purchasing simple, easy and enjoyable for rural customers while sharing deep insights into the rural market with our partners.
We collect target quantitative and qualitative data through our Tech Platform, Saheli Network, and Call Center, identifying key data points to drive customer insights about demand potential, competitive landscaping, sales predictability, and new products to introduce for the market.
Rigorous collection of financial data and analytics drives a strong business ethos that focuses on the bottom line.
Unique Customers, Repeat Rate, Average Revenue per customer
Women Entrepreneurs, Income Earned,
Women Beneficiaries, Savings / Productivity Earned
“ We have always believed in the transformative role of technology and data in scaling outreach and fulfilment of underserved consumers. Post-covid, what was “socially good” has now become essential and urgent – Frontier Markets is leveraging upon the untapped opportunity of 900 million rural consumers through rapid expansion of its technology platform and its network of digitally enabled women micro entrepreneurs ”
— Virginia Tan
Founding Partner, Teja Ventures
Leveraging Data and Insights, and our Hybrid Platform, we have helped Companies test new products for rural markets, providing key insights and driving new opportunities for rural supply chains.
Frontier Markets Sahelis allow for customers to try out products and collect and feed data into our CRM system through our Sahlei app. Our Call Center Team follows through with gathering direct customer feedback that is passed on to our Analytics Team to determine product fit. We share our insights and analysis with our Product & Service Partners.
Collaboration and coordination allows Frontier Markets to support ideal product design and fit for rural markets. Based on feedback and analysis of customer and product specific data, Frontier Markets delivers insights, analysis and suggested improvements to our partners.
Our high-touch, high-tech model brings effective marketing strategies to launch new products for our customers. Frontier Markets is able to accurately project sales based on our market research and highly curated product basket.