Frontier Markets Sahelis

 OUR SOLUTIONS 

We provide end-to-end solutions to optimize market connect to rural consumers at the last mile.

Our Phygital Model

Our phygital model is designed to connect companies to understand the rural customers' voice of India.

Frontier Markets' Phygital Model
 

Demand Generation

Our high-touch, high-tech platform creates rural stickiness for products and services.

Assisted

E-Commerce

Proprietary, vernacular, voice-enabled assisted e-commerce app is used by our rural women salesforce - facilitates online purchases for rural customers, generates leads, and collects product feedback. Onboarding 100% of all rural customers to the platform.

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Sahelis

Frontier Markets Sahelis are local digitally skilled rural women influencers who showcase products, assist with e-commerce purchases, and collect rich insights on customer demands and needs. Sahelis provide rural customers with a phygital dukaan experience influencing high-value goods adoption at scale.

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Digital

Marketing

Digital Marketing AI Bot for Direct Rural Customer engagement - 100% rural customers browse solutions and share feedback, 25% rural customers place direct orders through this platform.

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Call Centre
Team

Our call center team assists with purchasing, conducting surveys, gathering feedback and providing real-time support to customers.

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10K

SAHELI NETWORK

465K

CUSTOMERS

2.2 MN

PRODUCTS

70%

REPEAT RATE

“ Frontier Markets has developed a brilliant hybrid model of women influencers and technology to drive strong customer conversions. They have helped us access a new customer network in rural areas. ”

Crompton

 

Sales

We have sold over 1.5 million curated Product & Service solutions to rural consumers.

Product

Basket

Clean Energy Products

Home Appliances

Smartphones

Agri Products & Tools

Digital Services

Home Care & Essentials

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Clean Energy
Clean Energy

Curated for

Rural Conversion

Our curated basket results in high-conversion across product categories featuring over 200 Products & Services.

815K

CLEAN ENERGY SOLUTIONS SOLD

Brand Partners

1/1
 

Distribution

Our deep village-level presence delivers products and services to rural customers' doorsteps.

Inventory Warehousing

Local warehousing covering 100 villages in 30KM radius managing inventory, dispatching, supply chain management, delivery coordination, and after-sales service for product partners across the country.

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Doorstep

Delivery 

In-house doorstep delivery to every rural customer's house within 48 hours, managing home-installations, service logistics coordination, and cash management for all product companies.

TM delivering appliances to the customer

After-Sales

Service

We provide In-house repair services for durables, energy products, and appliances, as well as local customer service coordination for consumer electronics. Guaranteed 48-hr TAT for any customer-service issue.

Fully Digitized Workflow

Our fully digitized workflow allows for real-time shipment tracking, purchase orders, cash digitization and management, and customer requests.

Frontier Markets Delivery App

20

WAREHOUSES

70

DELIVERY TEAMS

20

SERVICE TECHNICIANS

48 Hour

DELIVERY TIME

2000

VILLAGES COVERED

“ Frontier Markets has reduced our costs drastically with managing the entire last mile supply chain from orders to delivery to service. They have helped us retain customer brand preference through their ability to reach, and respond to the customer fast. ”

Saugat Mahapatra

Ex National Head (MFIs), Samsung India Electronics

 

Data and Insights

Rich data and insights empower us to design systems, and offer products and services that make purchasing simple, easy and enjoyable for rural customers while sharing deep insights into the rural market with our partners.

Customer

Insights

We collect target quantitative and qualitative data through our Tech Platform, Saheli Network, and Call Center, identifying key data points to drive customer insights about demand potential, competitive landscaping, sales predictability, and new products to introduce for the market.

25

VARIABLES COLLECTED

Business

Metrics 

Rigorous collection of financial data and analytics drives a strong business ethos that focuses on the bottom line.

Customer

Unique Customers, Repeat Rate, Average Revenue per customer

Impact

Data

A smart business approach allows Frontier Markets to make a positive impact in the communities we serve. Historical data collected allows us to view and share the sustained impact we have made in partnership with our Impact Investors over time. 

Gender

Women Entrepreneurs, Income Earned, 
Women Beneficiaries, Savings / Productivity Earned

“ We have always believed in the transformative role of technology and data in scaling outreach and fulfilment of underserved consumers. Post-covid, what was “socially good” has now become essential and urgent – Frontier Markets is leveraging upon the untapped opportunity of 900 million rural consumers through rapid expansion of its technology platform and its network of digitally enabled women micro entrepreneurs ”

— Virginia Tan
Founding Partner, Teja Ventures