OUR SOLUTIONS
We provide end-to-end solutions to optimize market connect to rural consumers at the last mile.
Our Phygital Model
Our phygital model is designed to connect companies to understand the rural customers' voice of India.
Demand Generation
Our high-touch, high-tech platform creates rural stickiness for products and services.
Assisted
E-Commerce
Proprietary, vernacular, voice-enabled assisted e-commerce app is used by our rural women salesforce - facilitates online purchases for rural customers, generates leads, and collects product feedback. Onboarding 100% of all rural customers to the platform.
Sahelis
Frontier Markets Sahelis are local digitally skilled rural women influencers who showcase products, assist with e-commerce purchases, and collect rich insights on customer demands and needs. Sahelis provide rural customers with a phygital dukaan experience influencing high-value goods adoption at scale.
Digital
Marketing
Digital Marketing AI Bot for Direct Rural Customer engagement - 100% rural customers browse solutions and share feedback, 25% rural customers place direct orders through this platform.
Call Centre
Team
Our call center team assists with purchasing, conducting surveys, gathering feedback and providing real-time support to customers.
21K
SAHELI NETWORK
500K
CUSTOMERS
19.5MN
PRODUCTS
70%
REPEAT RATE
“ Frontier Markets has developed a brilliant hybrid model of women influencers and technology to drive strong customer conversions. They have helped us access a new customer network in rural areas. ”
— Crompton
Sales
We have sold over 15 million curated Product & Service solutions to rural consumers.
Product
Basket
Clean Energy Products
Home Appliances
Smartphones
Agri Products & Tools
Digital Services
Home Care & Essentials
Healthcare Services
Financial Products
Clean Energy
Curated for
Rural Conversion
Our curated basket results in high-conversion across product categories featuring over 446 Products & Services.
4.7 MN
CLEAN ENERGY SOLUTIONS SOLD
Brand Partners
Distribution
Our deep village-level presence delivers products and services to rural customers' doorsteps.
Inventory Warehousing
Local warehousing covering 100 villages in 30KM radius managing inventory, dispatching, supply chain management, delivery coordination, and after-sales service for product partners across the country.
Doorstep
Delivery
In-house doorstep delivery to every rural customer's house within 48 hours, managing home-installations, service logistics coordination, and cash management for all product companies.
After-Sales
Service
We provide In-house repair services for durables, energy products, and appliances, as well as local customer service coordination for consumer electronics. Guaranteed 48-hr TAT for any customer-service issue.
Fully Digitized Workflow
Our fully digitized workflow allows for real-time shipment tracking, purchase orders, cash digitization and management, and customer requests.
32
WAREHOUSES
177
DELIVERY TEAMS
50
SERVICE TECHNICIANS
48 Hour
DELIVERY TIME
4000
VILLAGES COVERED
“ Frontier Markets has reduced our costs drastically with managing the entire last mile supply chain from orders to delivery to service. They have helped us retain customer brand preference through their ability to reach, and respond to the customer fast. ”
— Saugat Mahapatra
Ex National Head (MFIs), Samsung India Electronics
Data and Insights
Rich data and insights empower us to design systems, and offer products and services that make purchasing simple, easy and enjoyable for rural customers while sharing deep insights into the rural market with our partners.
Customer
Insights
We collect target quantitative and qualitative data through our Tech Platform, Saheli Network, and Call Center, identifying key data points to drive customer insights about demand potential, competitive landscaping, sales predictability, and new products to introduce for the market.
150
VARIABLES COLLECTED
Business
Metrics
Rigorous collection of financial data and analytics drives a strong business ethos that focuses on the bottom line.
Customer
Unique Customers, Repeat Rate, Average Revenue per customer
Impact
Data
A smart business approach allows Frontier Markets to make a positive impact in the communities we serve. Historical data collected allows us to view and share the sustained impact we have made in partnership with our Impact Investors over time.
Gender
Women Entrepreneurs, Income Earned,
Women Beneficiaries, Savings / Productivity Earned
“ We have always believed in the transformative role of technology and data in scaling outreach and fulfilment of underserved consumers. Post-covid, what was “socially good” has now become essential and urgent – Frontier Markets is leveraging upon the untapped opportunity of 900 million rural consumers through rapid expansion of its technology platform and its network of digitally enabled women micro entrepreneurs ”
— Virginia Tan
Founding Partner, Teja Ventures
Product Development
Leveraging Data and Insights, and our Hybrid Platform, we have helped Companies test new products for rural markets, providing key insights and driving new opportunities for rural supply chains.
Product
Market Entry
Frontier Markets Sahelis allow for customers to try out products and collect and feed data into our CRM system through our Sahlei app. Our Call Center Team follows through with gathering direct customer feedback that is passed on to our Analytics Team to determine product fit. We share our insights and analysis with our Product & Service Partners.
Product
Design
Collaboration and coordination allows Frontier Markets to support ideal product design and fit for rural markets. Based on feedback and analysis of customer and product specific data, Frontier Markets delivers insights, analysis and suggested improvements to our partners.
Sales
Projections
Our high-touch, high-tech model brings effective marketing strategies to launch new products for our customers. Frontier Markets is able to accurately project sales based on our market research and highly curated product basket.
