Frontier Markets Sahelis

 OUR SOLUTIONS 

We provide end-to-end solutions to optimize market connect to rural consumers at the last mile.

Our Phygital Model

Our phygital model is designed to connect companies to understand the rural customers' voice of India.

Frontier Markets' Phygital Model
 

Demand Generation

Our high-touch, high-tech platform creates rural stickiness for products and services.

Assisted

E-Commerce

Proprietary, vernacular, voice-enabled assisted e-commerce app is used by our rural women salesforce - facilitates online purchases for rural customers, generates leads, and collects product feedback. Onboarding 100% of all rural customers to the platform.

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Sahelis

Frontier Markets Sahelis are local digitally skilled rural women influencers who showcase products, assist with e-commerce purchases, and collect rich insights on customer demands and needs. Sahelis provide rural customers with a phygital dukaan experience influencing high-value goods adoption at scale.

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Digital

Marketing

Digital Marketing AI Bot for Direct Rural Customer engagement - 100% rural customers browse solutions and share feedback, 25% rural customers place direct orders through this platform.

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Call Centre
Team

Our call center team assists with purchasing, conducting surveys, gathering feedback and providing real-time support to customers.

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10K

SAHELI NETWORK

465K

CUSTOMERS

2.2 MN

PRODUCTS

70%

REPEAT RATE

“ Frontier Markets has developed a brilliant hybrid model of women influencers and technology to drive strong customer conversions. They have helped us access a new customer network in rural areas. ”

Crompton

 

Sales

We have sold over 1.5 million curated Product & Service solutions to rural consumers.

Product

Basket

Clean Energy Products

Home Appliances

Smartphones

Agri Products & Tools

Digital Services

Home Care & Essentials

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Clean Energy
Clean Energy

Curated for

Rural Conversion

Our curated basket results in high-conversion across product categories featuring over 200 Products & Services.

815K

CLEAN ENERGY SOLUTIONS SOLD

Brand Partners

1/1
 

Distribution

Our deep village-level presence delivers products and services to rural customers' doorsteps.

Inventory Warehousing

Local warehousing covering 100 villages in 30KM radius managing inventory, dispatching, supply chain management, delivery coordination, and after-sales service for product partners across the country.

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Doorstep

Delivery 

In-house doorstep delivery to every rural customer's house within 48 hours, managing home-installations, service logistics coordination, and cash management for all product companies.

TM delivering appliances to the customer

After-Sales

Service

We provide In-house repair services for durables, energy products, and appliances, as well as local customer service coordination for consumer electronics. Guaranteed 48-hr TAT for any customer-service issue.

Fully Digitized Workflow

Our fully digitized workflow allows for real-time shipment tracking, purchase orders, cash digitization and management, and customer requests.

Frontier Markets Delivery App

20

WAREHOUSES

70

DELIVERY TEAMS

20

SERVICE TECHNICIANS