Marketing
- Frontier Markets’ marketing field staff conduct marketing sessions to build demand for products in BOP households.
- Frontier Markets develops a peer-to-peer marketing strategy that is a creative, below-the-line marketing technique that are most likely to succeed among peri-urban and rural consumers.
Market Entry and Product Feedback
- FM collects data about its consumers to understand their product demands as well as understand which products to introduce into the market.
- FM collects consumer data to provide feedback on products to companies as well as suggest future products for the market.
- Frontier Markets offers companies the ability to enter markets – we gauge the potential of their products through market assessments, and feedback to determine whether market entry in India is viable
- Frontier Markets provides product design inputs based on our assessments of our households