BOP households have a right to access the goods and services that will positively impact their lives and the lives of their children. Our collective responsibility is to:
(1) find innovative ways to overcome the barriers that prevent access; and, once access is gained,
(2) to ensure the quality and integrity of products we offer to people with very limited means. Anything less would destroy the fragile trust that must exist if we are to realize the goal of an educated and empowered citizen.
- We carefully evaluate each and every product we sell in terms of relative social benefit.
- We promote affordable products that are environmentally safe.
- We work with industry experts who provide independent research regarding product safety and positive outcomes.
- We earn the endorsement of our local channel partners to ensure credibility with their members.
- We invest our own time and resources to learn more about rural households instead of relying on commonly held assumptions.
- We inform BOP households about their options and the impact of the products we endorse.
- We are sensitive to cultural norms and values. We are not trying to undermine local custom; we are dedicated to enriching daily life by alleviating common problems.
- We focus on representing the rural household, hold ourselves accountable for service and quality control
Frontier Markets is committed to:
- Promoting the energy, health and well-being of peri-urban and rural households through basic education
- Getting to know the BOP through a 1:1 and two-way interaction
- Satisfying BOP consumers by offering a choice of quality and affordable products
- Aligning our goals with local channel partners to extend their reach
- Working with manufacturers that care about the environment, livelihood, and savings for BOP households
- Supporting professional development and excellence among our employees
- Creating wealth through profitability and growth
- Engaging in long-term relationships that bind our success to the success of our clients and partners