» Retention

Solar is still an essentially new technology in rural India, and customer trust has to be won over and maintained. The government has flooded the market with cheap, subsidized lights—making rural villagers think that solar energy just doesn't work. Other companies have delivered lights to rural areas, but don't have a permanent presence making villagers feel like they've been abandoned. Accountability is key in winning back rural villagers' trust in solar as a means to improve their lives.